Portfolio

Branding and Identity

Top Rent

Because of the already established car rental market, TopRent had needed a strong identity in order to stand out from the competition and to be successful.

Based on an aggressive market penetration strategy, TopRent has had the confidence to ask JustDesign for an identity to emphasize the main features of business and to be consistent with their mission statement which is: "What you see is what you get ".
For this purpose we have created an elegant, young and modern logo with graphical features which suggest dynamism and transparency.
After a big success in car rentals, TopRent has expanded the activity in the real estate field. For this purpose we designed an image derived from the initial one, to be specific to this new business unit. The identity is based on the same principles and delivers the same message: "What you see is what you get."

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