JustDesign Services

Branding and Identity

In the beginning, the brands were conceived as "labels" which identified the owner. These "labels" took many forms like name, symbol, shapes and design. Today, brands are more than just some simple labels or tags. The value of a brand lies in how it is perceived and what associations it creates in the consumer's head. A strong brand can have a major effect for competition and many times it can become one of the most important and most valuable assets of a company.

We believe in the words "Less is more" when we think a brand is to be successful. The main purpose of a brand is to efficiently deliver a message and at the same time to be easily remembered.

Items such as: the color palette, font and symbols play a major role in creating a successful brand.
The construction of an identity can be achieved only through very close cooperation with the customer. Identity occurs as a series of distinct elements:

  • Logo
  • General direction of the company presentation (business cards, personalized documents, etc.)
  • Implementation Rules for promotional and presentation materials (banners, ads, lights, etc.)
  • Message trade (commercial message)

Our branding and identity services cover all the processes needed for creating a new brand, optimization of an existing brand and complete rebranding processes. Together with the customer we establish a strategy, after which the process of rebranding is efficiently implemented.

The end result of this process consists of:

  • Logo design (vector, scalable to any size)
  • Identity Guidelines
  • Marketing Materials
  • Set of rules for presentation
  • Recommended color palette
  • Font(s) for multiple elements
  • Business cards
  • Cards, Notes and Stationery (personalized documents)
  • E-mail signatures

Together with the delivered items specified above, we offer full consultancy on how to correctly implement the newly created identity and future development for other projects.

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